How we work
We think before we build. Here is what that means in practice — the steps, the questions we ask before we put a number on anything, and the terms every job runs on. Nothing on this page is a surprise later.
The steps
You get in touch
We reply within a working day. Not with a quote — with a time for a call, because a number given before we understand the job is a guess dressed up.
A twenty-minute call
We ask the questions below. We quote nothing in the room. If something needs checking, we say so and come back to you.
Open questions, then a written quote
Anything we still need to know is emailed before the quote, not with it. The quote itself is a named list of pages and features, estimated in days and priced, with what is not included stated plainly, a lead time, the payment terms, and a care plan line you can take or leave.
Deposit, then build
Half up front reserves the time; work starts when it lands. During the build you get a weekly update and a preview link you can send to anyone on your committee or in your business.
Two rounds of revisions
Two consolidated rounds at the design stage and a round of corrections before launch. One set of feedback from everyone at once, rather than a drip over six weeks — it is the single biggest reason projects run long, so we design it out.
Launch and handover
The balance is due before the site goes live. Then a short walkthrough video, thirty days of snagging on us, and — if you want it — a care plan so it stays looked after.
The questions we'll ask you
You don't need to prepare. But if you want to know what a first call is for, this is it. The five that matter most come first.
- Why now? What happened that made you decide to do this?
- If the site works, what does a visitor actually do?
- Who is writing the words, and by when?
- Who updates the site after launch, and how often?
- Who owns the domain, and where does your email live?
What you do and who buys it. How people find you now. What you want more of — more customers, better ones, or fewer time-wasting enquiries. What's wrong with the site you have.
Of everything a visitor might do, which one matters most. Six months after launch, what would make you say it was worth it. Anything you want the site to stop happening.
Who writes the words, whether there are photographs, whether the logo exists as a proper file. This is where most web projects stall, so we settle it on the call: either we write it and charge for it, or you write it to a date.
Pages, forms, payments, bookings, news, members, anything to embed. And the one that decides the build: after launch, who changes the content, how often, and how happy are they with a computer.
Who holds the domain and the logins. Where the email lives — we never touch DNS without knowing, because taking a business's email down is how relationships end.
A budget bracket to react to, a deadline attached to something real, and every person whose approval is needed — identified now, not at revision three.
Why we estimate in days
A lump sum is a feeling. Days are arguable with evidence. Every quote we send shows how long each part of the job takes — discovery, design, build, content, testing and launch — and multiplies that by a day rate. If the number is too high, you can see which part to leave out, and so can we.
It also keeps us honest. We log the days actually spent on every job, so the next estimate is better than the last one.
The terms, in short
| Payment | 50% deposit on acceptance, 50% before launch. Invoices at 14 days. |
|---|---|
| Lead time | Six to eight weeks from deposit for a typical site. Longer for a store or a system. |
| Revisions | Two rounds at design, one round of corrections before launch. More is quoted. |
| Scope | What is named in the quote is included. Anything else is quoted in writing before it's built. |
| Ownership | Your domain is always yours. The site becomes yours on final payment. |
| Credit | A small "Website by Tektura" line in the footer, as standard. |
| After launch | Thirty days of snagging included. Then a care plan, or £45–60 an hour. |
| Minimum | We don't take jobs under £750. |
The full terms of business are a page long and written in English.